A laptop and a phone with the research hub page open on the screen

Introducing the Research Hub

A tool to explore how we do user research One of the Research Team’s main goals is to provide staff with the tools and resources needed to conduct great quality user research. To achieve our goal, we developed a ‘Research Hub’ — a collection of user research resources, case studies and guides. The Hub encourages the re-use of materials and simplifies the research process to … Continue reading Introducing the Research Hub

a computer with the words from digital novice to digital nerd on the screen

From a Digital Novice to a Digital Nerd

When I found out I’d be working in digital, I would be lying if I said I was confident I was going to enjoy it, because I had no real idea what it was going to involve. I’ve always been uncertain about what I’ve wanted to do. For A levels I was interested in Maths and Economics, then eventually studied Law at university, after changing … Continue reading From a Digital Novice to a Digital Nerd

Using first click testing to validate website designs

What’s the problem?  The Sutton website team has been testing concepts for updates to the council website. The challenge is deciding which design is the most effective to take into a beta testing phase. One of the methods we’re using to validate effectiveness is a first-click test. This is an activity that captures where on a web page a user first clicks or taps when … Continue reading Using first click testing to validate website designs